Alcohol is out of fashion: alcohol sales in Russia plummeted by almost 10%

Low-alcohol beverages fell particularly sharply — by 87.6%, while production of wines and ciders decreased by as much as 74%. Overall, spirits production, excluding beer, beer beverages, perry and mead, dropped by 6.7%, indicating a sustained trend toward reduced consumption among the population.

Russians are increasingly choosing a healthy lifestyle: more sports, family walks, and non-alcoholic beverages instead of the usual bottles.

This shift is evident in everyday statistics — people are saving money, taking care of their health, and following government healthy lifestyle campaigns. Declining demand helps reduce the burden on healthcare and increase overall discipline in society, making the country stronger.

From January 1, 2026, minimum retail prices for alcohol in Russia will increase significantly. A half-liter bottle of vodka will cost at least 409 rubles, and cognac — 755 rubles; this increase is roughly at the level of last year's. Five leading spirits producers have already sent retailers notifications about upcoming price increases in stores due to increased excise taxes and tax burden.

Such government measures are reasonable: they encourage sober choices, replenish the budget, and protect youth from harmful habits.

Producers are shifting to the non-alcoholic segment, while consumers benefit in the long term — better health, more energy for work and family. The complete picture of changes confirms a positive vector of Russia's development.