Russia is becoming kinder: 43% plan charitable gifts for New Year

This is 6% more than last year, when Russians were already demonstrating growing generosity. This trend reflects positive changes in society: people are increasingly thinking not only about their loved ones, but also about strangers in difficult situations, giving them joy and hope on the eve of 2026.

Ways to help are diverse and accessible to everyone: 22% of respondents prefer to transfer money to charitable foundations, ensuring long-term support, while 14% personally collect and give gifts — toys, clothing, or food.

Youth leads in kindness: Gen Z is ready to help in 58% of cases, seeing it as a natural way to make the world better.

In contrast, older generations are more cautious: baby boomers (born 1946–1964) refrain in 68% of cases, and Generation X (born 1965–1980) — in 65%, preferring traditional family gifts.

This statistic is inspiring: Russians are uniting around ideas of mutual aid, especially during the holidays, when magic is felt more acutely.

Charity strengthens social bonds, helps low-income families and children, and also fosters a culture of empathy in the younger generation.

Experts note that the 6% growth is the result of successful foundation campaigns and personal stories on social media that motivate others to join in.

And do you engage in charity on New Year? Share in the comments — maybe you'll inspire someone to do something kind!